why do you think firms are increasing the use of tools in e-commerce?

Question

Description

Spelling and grammar are important in both your initial posts and responses. In addition, make sure you cite appropriately when providing examples or referencing sources. 

DISCUSSION 8

E-commerce, digital markets, and digital goods are increasing throughout society.  After reviewing the

key features of e-commerce, digital markets, and digital goods, why do you think firms are increasing

the use of these tools?  What benefits do these tools provide firms?  What potential drawbacks do you

see in the use of these tools?  What are the benefits and drawbacks these tools bring to retailers?