Whitening Toothpaste.

Question

Description

Select a personal hygiene product like toothpaste, shampoo, deodorant, soap, shower gel that’s manufactured in the US that you want to sell to international markets. Explain why you selected this product. 

Select two different countries on two different continents (Asia and Africa for example) and identify two different target markets for your product.  For example, Asia/China/men over 50 and Africa/Libya/women under 30.  Explain why these markets are good targets for your product. Remember to address all pertinent internal and external environmental influences. 

List and describe at least 8 specific criteria from the demographics, psychographics, benefit, and use patterns/situation of your target market.

Estimate how many people fall into your target market and estimate the “hit-rate” or “buy-rate” (response rate) of this target market.  Explain how you obtained this estimate and why it works for your product. Cite your sources.