What is the role of public relations within an organization’s integrated marketing communications (IMC) plan?
Discipline: Management
Type of Paper: Other
Academic Level: Undergrad. (yrs 1-2)
Paper Format: APA
Pages: 1
Words: 275
Question
Description
What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post.
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