Retailers in News

Question

Learning Outcomes:

The following learning outcome(s) may be assessed in this assignment:

 Explain the role retailers play in the distribution channel and the functions they perform;

 Describe the different types of retailers and how they use omni channel approach

to provide more value for their customers;

 Outline the steps involved in strategic and innovative omni channel retail planning

to build a sustainable competitive advantage in home and international markets;

 Describe how a retailer physical store environment and/or eCommerce site can

increase customer appeal and strengthen a retailer's brand image;

 Explain the factors retailers consider when pricing merchandise;

Assignment Objectives

The goal of this assignment is for students to research an omni-channel retailer of their

choice in the Fashion Retail sector that has been in the news within the past 2 years (2019-

2021) and write a report. You are required to source a minimum of 2 current articles on the

same topic from the popular press (Globe and Mail, National Post, and/or any industry

publication). Do not use blogs or wikis as a news source.

Assignment Details

Your report must contain the following:

An Introduction

Introduce your retailer by providing some background company information (brief company

history, ownership, number of stores if applicable) and introduce the name of the articles and

the course theory/topic the articles relate to.

Article Overview

This section should summarize the article content. Use factual information, be sure to

paraphrase the information rather than just copy it. Ensure you use in text citations to cite all

the facts from the articles in this section.

Relating the Articles to Course Theory/Topic

In this section, explain how and why the article content relates to the course theory/topic. Do

not try to summarize the entire chapter/supplemental reading. Assume your audience does not

know the theory, so explain it well. It’s not the quantity but the quality of the explanation that

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will count. Ensure you use in text citations to cite all the facts from the articles, and content

from the textbook or supplemental readings.

Your Opinion

What did you think of the articles? Did you agree or disagree with the points in the articles?

How well do the articles tie back to the course topic or theory? Be sure to provide support for

your opinion with an explanation.

Report Guidelines

Your report must include the following

A. Title Page

Include: Title of Report, Your Name, Date, Professor’s Name and Course Code.

B. Body of Report

Formatting:

 Headings- Arial, 14 pt., bold

 Body Text- Arial, 12 pt., 1.5” spacing; 3” spacing between paragraphs

 Margins- 1”

 Page numbers at the bottom of each page, right aligned

Check your entire report for spelling and grammar proper citations using the APA Format.

C. References

 Include a reference page at the end of the report using the APA style.

The report should be approximately 3-4 pages in length, excluding the title page and reference

page.

Submission

Submit assignment in MS Word.