Promotional Strategy for Disney plus

Question

Overview of Part 4

Part 4 has two parts the first part concentrates on recommendation for promotional strategy while the second part concentrates on the overall strategic recommendation for the project. Chapter 15 on promotional and chapter 17 on sales process, in addition to your research information on promotional methods will provide support for your recommendations on the promotional strategy.

The second section for part 4 requires the creation of a summary section that uses the aggregate of the strategic recommendation from all of the previous parts. This section should consist of two or three pages that provide the reader with a complete, clear, and concise marketing plan strategy for the assigned company or product.

Expectations for Part Four

• The body will of the paper will be fully developed with headers to lead the reader through the discussion of the promotional strategy. The body should include a discussion of the market research and a discussion of market segmentation, differentiation, and positioning in support of the recommendation for promotional strategy.

• This section will provide a short concluding discussion that provides the reader with a complete, clear, and concise marketing plan strategy for the assigned company or product.

What does an A level paper look like – Each part will include:

• Title Page with the topic of the paper, selected company/product/organization, and your name

• A table of contents

• An executive summary (optional) that provides a brief overview of the submission

• An Introduction to the discussion (telling the reader what to expect)

• The body of the paper should be 4 to 6 pages double-spaced organized with topic headers

• A summary/conclusion/recommendations

• Each section should meet the expectations for each part of the project

• Properly formatted references page