industry analysis

Question

1. Review the common-size financial statements of several businesses within your industry and discuss in particular the balance sheet and income statements.  What information can you derive from those financial statements and how can you apply that to your business?  (minimum 500 words)

2. Research your industry and provide an industry analysis which should discuss relevant trends (minimum 700 words)

My business and industry:

I want to venture in personal training business services due to the high market gap created in the lifestyle industry where most individuals have succumbed to the typical poor lifestyle adopted by ones surrounding community. Personal trainers in most cases help individuals achieve fitness and diet goals where demand in the industry is quite high due to the high number of people requiring the services whether as a result of personal choice of wellness or perhaps because of health reasons.

The industry is a budding industry with an average of above twenty per cent in every decade, especially in first world countries. Due to the fact it is not a high capital intensive industry yet with a decent business return once one has acquired the personal certification this structure ensures that business structure can be reviewed in future depending on the growth curve of the customer base.