Digital Marketing Effectiveness

Question

Description

Read this journal article

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Chui, M.S.M, 2017. To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival. Nang Yan Business Journal, 6(1), pp.21-46.

Following your reading of the preceding journal article, please take time to answer the following question referring to appropriate theory and using in-text Harvard referencing:

Question: How much can we rely on the findings of this journal article to provide guidance on how to use digital and experiential marketing in marketing campaigns for other brands, in Asia and other regions that relate to customer participation and engagement? You may wish to discuss the research methodology or draw on best practice from other sources which may be academic or professional (grey literature).

initial post should be approximately 350 words in length /resources list not included in the words length.

Please make sure that you correctly cite and reference all secondary sources used in your posts.