Communication though social media websites like Facebook, MySpace, Twitter, and YouTube

Question

Description

URPOSE

As we have learned, a key to organizational survival is capitalizing on popular cultural trends. In our Week 4 discussion forum, we identified the general trends in our industry that are likely to impact current and future strategies. This week we will look at communication trends, focusing specifically on social media. Communication though social media websites like Facebook, MySpace, Twitter, and YouTube is a phenomenon that has become an essential piece of nearly every organization's overall communication strategy. Organizations are now taking advantage of this external opportunity in an effort to reach new markets and communicate more effectively with current and potential consumers. The purpose of this activity is to explore this trend as a strategic opportunity for an organization.

INSTRUCTIONS

Consider some organizations that interest you and search your favorite social media outlet for an official profile or fan page for one of these organizations. please use healthcare organizations

Describe how your selected organization is using social media to promote its brand. Consider the following questions when you post to this forum space:

How does the content on the social media profile page differ from the content on the organization’s website? (Hint: Consider the target audience for each location).

Has the selected organization done well in capitalizing on the social media trend? Why or why not?

How are the organization’s competitors using the same social media outlets?

Your initial post must include at least three (3) scholarly sources (book or peer-reviewed journal article), properly cited and listed according to current APA style guidelines. For this specific discussion forum, high-quality internet sources are allowed, but must likewise be properly cited and listed according to current APA style guidelines.